the smoker's nails reference from 60s and 70s ad photography is exactly the right creative instinct. that specific yellowy backlit quality is so particular and i'm glad someone went looking for it.
the pen display analogy is the one that made me want to go immediately. shopping by stroke weight is actually how i think about buying anything with a tip. the micro saber has been on my radar since you launched.
It gets the sharpest corners and points. Allie Smith, who did so many of the Glossier campaigns, used a brush like this to do all of the spot concealing. So you really were seeing mostly skin; it looked so natural to do the teeniest bit.
Update: I love how the first order from this email is for the full set. If you are trolling me with this, I accept lol
the backlit smoker’s nails are perfection.
I love all the thought you put into this and getting to see your model mock ups. Also hell yea bigger brush soap!!
the smoker's nails reference from 60s and 70s ad photography is exactly the right creative instinct. that specific yellowy backlit quality is so particular and i'm glad someone went looking for it.
the pen display analogy is the one that made me want to go immediately. shopping by stroke weight is actually how i think about buying anything with a tip. the micro saber has been on my radar since you launched.
It gets the sharpest corners and points. Allie Smith, who did so many of the Glossier campaigns, used a brush like this to do all of the spot concealing. So you really were seeing mostly skin; it looked so natural to do the teeniest bit.
I bring my brushes everywhere. They completely changed my eye and lip makeup game.
I may need to get onboard….
This letter was a stroke of genius marketing
I love how Correct your creative instincts always are, genuinely inspiring AF
thank you <3
Well done, and beautiful branding!
thank you!!
I cannot WAIT for Kraum to ship to Europe omg 🩵🩵🩵
Same lol.
We want to buy from France!🫶